Until now acrylic paints have darkened in tone as they dry, making colour matching difficult, so artists have to remember to allow for this when mixing wet colours. However with our new range, acrylic painters no longer have to cope with colour shift. With Artists' Acrylic, more than any other brand, what you see is what you get.
Colour shift is due to the binder changing from white to transparent as it dries. As the white emulsion dries within the colour and becomes clear, the paint becomes more transparent and therefore darker.
This causes problems when you are returning to a painting that is already dry or if you are trying to match a dry mix, because you only have the dry mixture to compare it to.
Thanks to our expertise in colour making and resin technology, we have developed a new unique binder that is translucent when wet and dries clear. It is this that ensures there is virtually no shift in colour at all - any change in colour between wet and dry is equal or less than the equivalent colours in Artists' Oil Colour.
The result is a range that allows artists to match colours more easily from palette to canvas and see a painting as it will actually look when finished.
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